Role: Freelance Visual Designer
Services: Creative Concepts + Photo Direction + Copy Direction + Design
Project Objective: Design a standalone landing page for click ads targeting athletes and spectators of fall sports. The aim was to increase product awareness and differentiation, while demonstration how to use the product works and its benefits.
Target Audience: High-performance athletes who need to stay alert and have a portable, drug-free solution to sinus pain and congestion.
Visual Tone: Fiercely determined athletes who look like real people, not fashion models. Images of intense athleticism, training, competition, sweat, dirt and muscles.
Additional Projects: Investor pitch decks, Quarterly reports, Web design, Illustrations, Social media, Photo direction, NASDAQ graphics, User research