Project Objective:
Create a landing page for ads targeting fall sports athletes (and viewers). The page will create product awareness and educate: how it works, benefits, and differentiation
Target Audience:
High-performance athletes who need to stay alert and have a portable, drug-free solution to sinus pain and congestion
Services: Creative Concepts + Photo Direction + Copy Direction + Design
Services: Creative Concepts + Photo Direction + Copy Direction + Design
Role: Freelance Visual Designer
Project Outcome:
Although the landing page design was well-received, the marketing strategy pivoted completely for internal reasons. (It happens.)
Visual Tone:
Quick cuts of intense athletic action, heavy breathing, sweat, dirt and muscles, competing and training. Fiercely determined athletes who look like real people, not fashion models.
Additional Projects included:
Investor pitch decks, Quarterly reports, Web design, Illustrations, Social media, Photo direction, NASDAQ graphics, User research