Project Objective:
Establish product awareness in anticipation of purchasing decisions expected two years into the future. (Spoiler alert: what actually happened surpassed all expectations.)
Target Audience:
Equipment purchasing influencers and decision-makers from procurement, engineering, manufacturing, and operations. Primary focus on the "Big 3" consumer goods giants: Procter & Gamble, Georgia-Pacific, and Kimberly-Clark.
Services: Marketing Strategy + Creative Direction: Photography + Copy + Design
Role: Staff Marketing Communications Manager
The "conversation starter" holiday gift was followed by four monthly emails.
The first three emails promoted conversation at the Tissue World conference. The final email encouraged attendance at the PCMC technology conference featuring live demos of the Forté.
Visual Tone:
Creative concept centered around two themes that worked well in tandem:
The Forté product launch promoted a theme of "see is believing" and attending the live demonstration event, while the company-wide rebrand centered on "engineered elegance."
Visual Tone:
Creative concept centered around two themes that worked well in tandem:
The Forté product launch promoted a theme of "see is believing" and attending the live demonstration event, while the company-wide rebrand centered on "engineered elegance."
Project Summary:
The seven-month campaign included monthly teaser emails, presence at Tissue World, and culminated in a decked out, on-site conference featuring a demo of the 250-foot paper machine. The speed of the Forté saw was highlighted with a speedometer. Running the tissue web at an unprecedented seventy miles per hour generated applause from attendees.
Feel the strength that comes with a tradition of success.
PCMC has been your partner in understanding and delivering complete converting solutions for almost a century. Throughout the years, the only market constant has been change. Our ability to anticipate and understand the evolving market has been our forte.
We’ve taken that tradition of innovation and engineering excellence to a whole new level.
The new Forte Surface Rewinder from PCMC.
Forte is the culmination of all our greatest strengths. Robust engineering, backed by a total obsession with quality, performance and long-term value.
Forte represents a new standard in tension control, as it guides your web at near-zero tension. From the five roll draw system to the non-slip winding nest, it maintains caliper even at the highest converting speeds. It’s all about faster, smoother, more reliable production on a process that practically floats your web onto the roll.
A Tradition of Success. That’s our reputation. That’s our Forte!
Coming in 2008. Sense the Excitement! Tissue World booth #590.
See the craftsmanship that comes with the most dependable of equipment.
You can see the difference in the equipment built by Paper Converting Machine Company. The robust design. The superior workmanship. The rugged components.
It adds up to one of PCMC’s key differences - our unmatched tradition of dependability. The new PCMC Forte Surface Rewinder continues in that tradition. The modular perforator allows for easy access and maintenance, resulting in record-breaking process reliability. The unique independent frame accommodates a simple, robust drive train that provides dependable performance.
It’s our craftsmanship that makes your operation more consistent, reliable, and productive, day after day. And isn’t that what you really want to see?
A Tradition of Success. That’s our reputation. That’s our Forte!
Coming in 2008. Sense the Excitement! Tissue World booth #590.
Savor the sweet success of a smooth and seamless operation.
It’s like enjoying a fine dessert - perfection from start to finish.
Yes, it’s all about consistency. Your customers expect it. And with our new Forte Surface Rewinder from PCMC, you’ll be able to deliver it.
Forte produces the highest levels of quality, throughout the entire roll. Smooth core insertion combined with an extrusion glue system deliver the ultimate in clean, reliable transfer. So good, so consistent, your customers can use every sheet, from the tail to the core. Perfection from the first sheet to the last
Smooth, seamless operation. That’s our reputation. That’s our Forte!
Coming in 2008. Sense the Excitement! Tissue World booth #590.
Hear the rhythm that accompanies more product out the door.
The steady rhythm of finely engineered converting equipment is music to a production manager’s ears. More cases means more profit. And now, more than ever, it means Paper Converting Machine Company.
Our new Forte Surface Rewinder is taking productivity to a new level. It starts with our patented compound-motion rider roll maintaining optimal 3-point containment, ensuring maximum control of the product through the wind cycle.
Engineered winding nest geometries, with meticulously calculated wind profiles, minimize operator adjustments required for paper variation while maintaining high product quality and productivity standards.
In short, more cases out the door. Without missing a beat.
Productivity. That’s our reputation. That’s our Forte!
Coming in 2008. Sense the Excitement!
Outcome:
The event resulted in immediate equipment sales exceeding 10-million during an economic recession. Various aspects of the campaign were shared internally and led to a dramatic improvement in employee morale. The financial outcome was a boon that saved jobs and continued to boost morale long after the event. Customers actually asked for more of the same kind of marketing.