— product teaser email campaign —
Feel the strength that comes with a tradition of success.
PCMC has been your partner in understanding and delivering complete converting solutions for almost a century. Throughout the years, the only market constant has been change. Our ability to anticipate and understand the evolving market has been our forte.
We’ve taken that tradition of innovation and engineering excellence to a whole new level.
The new Forte Surface Rewinder from PCMC. Forte is the culmination of all our greatest strengths. Robust engineering, backed by a total obsession with quality, performance and long-term value.
Forte represents a new standard in tension control, as it guides your web at near-zero tension. From the five roll draw system to the non-slip winding nest, it maintains caliper even at the highest converting speeds. It’s all about faster, smoother, more reliable production on a process that practically floats your web onto the roll.
A Tradition of Success. That’s our reputation. That’s our Forte!
Sense the Excitement! Tissue World booth #590.
See the craftsmanship that comes with the most dependable of equipment.
You can see the difference in the equipment built by Paper Converting Machine Company. The robust design. The superior workmanship. The rugged components.
It adds up to one of PCMC’s key differences - our unmatched tradition of dependability. The new PCMC Forte Surface Rewinder continues in that tradition. The modular perforator allows for easy access and maintenance, resulting in record-breaking process reliability. The unique independent frame accommodates a simple, robust drive train that provides dependable performance.
It’s our craftsmanship that makes your operation more consistent, reliable, and productive, day after day. And isn’t that what you really want to see?
A Tradition of Success. That’s our reputation. That’s our Forte!
Sense the Excitement! Tissue World booth #590.
Savor the sweet success of a smooth and seamless operation.
It’s like enjoying a fine dessert - perfection from start to finish.
Yes, it’s all about consistency. Your customers expect it. And with our new Forte Surface Rewinder from PCMC, you’ll be able to deliver it.
Forte produces the highest levels of quality, throughout the entire roll. Smooth core insertion combined with an extrusion glue system deliver the ultimate in clean, reliable transfer. So good, so consistent, your customers can use every sheet, from the tail to the core. Perfection from the first sheet to the last
Smooth, seamless operation. That’s our reputation. That’s our Forte!
Sense the Excitement! Tissue World booth #590.
Attend the Technology Conference at PCMC this spring.
Hear the rhythm that accompanies more product out the door.
The steady rhythm of finely engineered converting equipment is music to a production manager’s ears. More cases means more profit. And now, more than ever, it means Paper Converting Machine Company.
Our new Forte Surface Rewinder is taking productivity to a new level. It starts with our patented compound-motion rider roll maintaining optimal 3-point containment, ensuring maximum control of the product through the wind cycle.
Engineered winding nest geometries, with meticulously calculated wind profiles, minimize operator adjustments required for paper variation while maintaining high product quality and productivity standards.
In short, more cases out the door. Without missing a beat.
Productivity. That’s our reputation. That’s our Forte!
Sense the Excitement! Attend the PCMC's Technology Conference.
——————————————————— project context —————————————————————
Services: Marketing Strategy + Creative Direction: Photography + Copy + Design
Role: Marketing Communications Manager
Objective: Build product awareness well ahead of purchase decisions projected for two years out. (Spoiler alert: the results far surpassed all expectations.)
Target Audience: Purchasing influencers and decision-makers in procurement, engineering, manufacturing, and operations — with a primary focus on the "Big 3" consumer goods giants: Procter & Gamble, Georgia-Pacific, and Kimberly-Clark.
Summary: The six-month integrated campaign included:
• Monthly teaser emails generating product awareness and event attendance
• Event signage and corner booth design for Miami Tissue World conference
• Event registration website and confirmation
• PCMC event show flow design, signage and swag
• An exclusive on-site event at PCMC's manufacturing facility
• A live demo of an all new 250-foot paper machine (with speedometer)
• Celebrations at the Lambeau Field and Heritage Hill
• Monthly teaser emails generating product awareness and event attendance
• Event signage and corner booth design for Miami Tissue World conference
• Event registration website and confirmation
• PCMC event show flow design, signage and swag
• An exclusive on-site event at PCMC's manufacturing facility
• A live demo of an all new 250-foot paper machine (with speedometer)
• Celebrations at the Lambeau Field and Heritage Hill
Creative Process:
1. A “conversation starter” holiday gift bridged connections between customers and the sales team while I drove a cohesive creative strategy.
2. Led weekly team meetings, iterating from concept to launch. Used card-sorting and a SWOT analysis to align on product features, differentiators, and target audience influencers, purchasers, decision-makers. This alignment of product positioning led to clarity and ownership with the sales team.
3. Crafted messaging that spoke to audience values and explored engaging creative themes. Merged the strongest theme with product differentiators.
4. Designed and directed marketing strategy, creative concepts, copywriting photography, email marketing, signage, registration website dev, event show-flow, floorplanning, vendors and budget management.
5. Engaged with customers at the event and facilitated a post event success celebration. The campaign was an unprecedented success for PCMC internally and externally.
Creative Strategy: The campaign paired two complementary themes:
• Product launch: Seeing is Believing — driving excitement for the live demo
• Brand refresh: Engineered Elegance — reinforcing PCMC’s precision and innovation
Email Campaign: Teaser emails each spotlighted a unique product differentiator. Cropped images hinted at proprietary machine components, sparking curiosity and conversations with the sales team.
Results: The financial outcome was a tremendous boon for PCMC that saved jobs and continued to have an impact long after the event.
• Customers actively requested more marketing in this style
• Email CTR and CTOR exceeded 40%
• Over $10-million in equipment sales at the event
• Two full machine lines were purchased by a new customer, PaperSource
• The infusion of new business saved jobs — all during an economic recession!
Internal Impact: The creative vision was shared with the manufacturing team, boosting morale and fueling motivation to complete the machine ahead of schedule. During the demo, operators pushed the Forté from its designed 60 mph to an unprecedented 70 mph — without breaking the tissue. A live speedometer display brought the crowd to its feet in applause.
