Deliverables: Logo, Website, Email, Brochures, Itineraries, Forms, Presentations, Apparel
Services: Presentation Design + Creative Concepts + Copywriting + Illustration
Role: Marketing & Operations Manager
Project Objective: Create a comprehensive visual identity system that taps into an international sports aesthetic with a logo simple enough to print or stitch on uniforms and bags.
Target Audience: Parents and teen athletes looking to take their soccer game to the next level of competition.
Project Summary: The resulting visual identity system conveys aspirations for participation in international sports. Relatable graphics bridge the gap between dream and an achievable reality. Information was presented in a manner that conveyed meticulous organization and professionalism.
Visual Tone: The visual tone is bold and vibrant. Sharp angles express dynamic energy. Patriotic colors evoke national pride, while postal symbols suggest international travel.