Project Objective:
Create a comprehensive visual identity system that taps into aspirations for participation in international sports. The logo must be simple enough to print or stitch on uniforms and bags.
Target Audience:
Parents and teenage athletes looking to take their soccer game to the next level of competition.
Deliverables: Logo, Website, Email, Brochures, Itineraries, Forms, Presentations, Apparel
Services: Presentation Design + Creative Concepts + Copywriting + Illustration
Role: Marketing & Operations Manager - 14 years
Project Summary:
The resulting visual identity system conveys aspirations for participation in international sports. Relatable graphics bridge the gap between dream and an achievable reality. Information is presented in a manner that conveys meticulous organization and professionalism.
Visual Tone:
The visual tone is bold and vibrant. Sharp angles express dynamic energy. Patriotic colors evoke national pride, while postal symbols suggest international travel.