Services: Presentation Design + Creative Concepts + Copywriting + Illustration
Role: Marketing & Operations Manager - 14 years
Project Objective: Appeal to teen athletes by highlighting maximum playing time, fostering camaraderie with the best talent, and the excitement of exploring a new culture. At the same time, it assures parents of a commitment to safety, and well-organized activities, travel, and accommodations.
Target Audience: Teenage athletes looking to take their soccer game to the next level of competition.
Visual Tone: Vibrant, fast-paced, and immersive—just like the sport itself. High-energy, dynamic imagery captures the passion and thrill of the game, while bold, patriotic colors evoke team unity and national pride among international teams.
Project Summary: The visual story conveys how an athletic dream can become a reality. Maps and global graphics emphasize an international perspective, while graphics inspire national pride and competitive drive. Snapshots highlight the real experiences of peer athletes, reinforcing a variety of memory-making experiences.
Outcome: 25% of attendees returned for a second tour. For the athletes and families who attended, the tour experience changed cultural perceptions and instilled a lifelong connection to communities abroad.
Additional Projects: Presentations, Website, Email, Brochures, Itineraries, Forms, Apparel, Logo