Project Objective:
Develop a logo that reflects the owner’s pivot from a successful catering business to a luxury travel agency, while building upon her established clientele.
Target Audience:
Discerning, well-traveled individuals who value seamless, customized experiences. They seek expert guidance, efficiency, and exclusivity to curate stress-free journeys blending business and leisure. Sophisticated and forward-thinking, they appreciate effortless service and insider access.
Services: Logo Design + Illustration
Role: Freelance Visual Designer
Project Outcome:
The owner called in a panic to have another box of business cards delivered while attending a tradeshow. Her cards were so popular, she ran out of a whole box at one event. After the show, she promptly trademarked her logo.