Services: Logo Design + Illustration
Role: Visual Designer
Project Objective: Develop a logo that reflects the owner’s pivot from a successful catering business centered on French cuisine to a luxury travel agency.
Target Audience: Discerning, well-traveled individuals who value insider access to seamless, customized experiences. They seek expert guidance, efficiency, and exclusivity to curate stress-free journeys blending business and leisure.
Project Outcome: While exhibiting at her first big travel conference, my client called in a panic. Attendees were emphasizing how much they liked her logo. Her new cards were so popular, she gave away a full box of 500 cards on the first day. I promptly called the printer to have another box overnighted to her, and helped trademark her logo the following week.