Project Objective:
Develop a logo that reflects the owner’s pivot from a successful catering business centered on French cuisine to a luxury travel agency, while building upon her established clientele.
Target Audience:
Discerning, well-traveled individuals who value seamless, customized experiences. They seek expert guidance, efficiency, and exclusivity to curate stress-free journeys blending business and leisure. Sophisticated and forward-thinking, they appreciate effortless service and insider access.
Services: Logo Design + Illustration
Role: Freelance Visual Designer
Project Outcome:
While exhibiting at her first big travel conference, my client called in a panic. People kept telling her how much they liked her logo. Her new cards were so popular she had given away a full box of 500 cards. I promptly called the printer to have another box overnighted to her. She promptly trademarked her logo the following week.