Project Objective:
To create a website showcasing elegant living spaces with minimal navigation and maximum enjoyment of an elegant aesthetic for the eye.
The visual identity system evolved as the website took shape.
The visual identity system evolved as the website took shape.
Target Audience:
Affluent, design-conscious clients who prioritize craftsmanship, innovation, and personalization. They seek seamless, expert-led process process to create distinctive, high-performance homes that reflect their refined tastes while embodying effortless luxury.
Services: Creative Concepts + Photo Direction + Copy Direction
+ Web Design + Print Design + Illustration
+ Web Design + Print Design + Illustration
Role: Freelance Visual Designer
Project Outcome:
The website helped generate more business prospects than the client could keep up with. For the first time in 15 years, she was turning away viable clients.
Visual Tone:
The aesthetic blends California’s contemporary minimalism with timeless European elegance to evoke refined yet accessible luxury.