Project Objective:
What began with a website became a wholistic visual identity.
Target Audience:
Affluent, design-conscious clients who prioritize craftsmanship, innovation, and personalization. They seek seamless, expert-led process process to create distinctive, high-performance homes that reflect their refined tastes while embodying effortless luxury.
Services: Creative Concepts + Photo Direction + Copy Direction
+ Web Design + Print Design + Illustration
+ Web Design + Print Design + Illustration
Role: Freelance Visual Designer
Project Outcome:
The website generated more business prospects than the client could keep up with. For the first time in 15 years, she was turning away good clients.
Visual Tone:
The aesthetic blends California’s contemporary minimalism with timeless European elegance to evoke refined yet accessible luxury.