Services: Creative Concepts + Photo & Copy Direction + Web & Print Design + Illustration
Role: Visual Designer
Project Objective: Create a website showcasing elegant living spaces with minimal navigation and maximum enjoyment of an elegant aesthetic for the eye.
Target Audience: Affluent, design-conscious clients who prioritize craftsmanship, innovation, and personalization. They seek seamless, expert-led process to create distinctive homes that reflect refined taste and effortless luxury.
Project Outcome: The website aligned with the aesthetics of an affluent clientele and showcased the quality of craftsmanship. As a result, she had more interest than she could keep up with and was turning away viable prospects for the first time in 15 years.
Visual Tone: The aesthetic blends contemporary minimalism with timeless elegance to evoke refined yet accessible luxury.